I'm Ignas, a paid growth strategist. I help businesses turn paid ads into a predictable lead channel.
Ads are an amplifier. Point them at a business that converts and you scale. Point them at one that leaks and you just pay to leak faster. The number that matters was never the ROAS glowing inside Ads Manager.
A newsletter on growing a business with paid traffic and squeezing the most profit out of every euro of ad spend. The economics, the funnels, the things that actually move the number – from accounts I run myself.