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Vidalsta UAB · Metal fences (B2C) · Paid audit + product focus + quiz funnel · €600/mo spend · Profitable from month one

From “ads don’t work for us” to €10–15k a month in revenue, selling the product with the highest profit margin

A metal-fence manufacturer had tried paid before and written it off as unprofitable. I rebuilt the channel around a single product and a quiz funnel – and it turned a profit in the very first month.

€10k
FENCE PROJECT CLOSED, MONTH ONE
€10–15k
MONTHLY REVENUE ON €600 SPEND
Month 1
PROFITABLE FROM THE START

The problem

They’d run ads before and concluded the obvious thing: “ads don’t work for us.” The spend went out, leads came in vague and unqualified, nothing closed. So paid got written off – when the real issue was that the channel was pointed at everything at once, with no way to separate a serious buyer from a tyre-kicker.

What we did

01
Audited the old paid account to find exactly where the money had been leaking – and what the previous setup had never tracked.
02
Narrowed the whole channel to one product – metal fences – instead of advertising everything the shop could make.
03
Built a quiz funnel that made every lead describe their project up front – material, length, timeline – so the team knew who was serious before the first call.

The quiz funnel

Meta ad→Offer page→Quiz – 8 steps→Contact details→Qualified lead
A step of the Vidalsta quiz (“Do you need gates?”) on the live page
The quiz on the live page – one of the steps every lead goes through.
01
What type of fence do you want?
ForgedWith forged elementsMetalSpike / combLouvered diamondCorrugated sheetCustom design
02
Do you need gates?
SlidingSwingNo gates
03
Gate height and width
height, cmwidth, cm
04
Do you need a wicket gate?
YesNo
05
Is installation needed?
Product onlyWith installation
06
Do you already have a foundation and posts?
Yes, I doNeed to concrete them in
07
How many metres of fence?
enter the length
08
When do you need it?
pick a date
Final step
Let’s get in touch!
NamePhoneEmailCity

The quiz shows only what’s relevant (gate dimensions are asked only if gates are needed). So before the first call we already know what the person wants and how serious they are. The live quiz is in Lithuanian; labels here are translated.

The result

01
A €10,000 fence project closed in the very first month – on €600 in ad spend.
02
€10,000–15,000 in revenue every month after, at the same €600 spend – the first month wasn’t a spike, it was the floor.
03
A paid channel that finally made money, after it had been written off as unprofitable.
04
Every lead arrives pre-qualified and detailed – no guessing who’s serious, no time lost on people who never knew what they wanted.

“Ads don’t work” almost always means “the funnel behind the ads doesn’t.”

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