Power Pilates, a pilates studio in Vilnius, created video workout courses so women could train at home. The products were ready, but there was no thought-out sales channel.
We built their sales channel from scratch: separate landing pages for different products and ads that play to each product’s strengths. Launching in April 2026, we reached 5.67× ROAS in the first three months while keeping a 100 % margin. As of October 2026, we are holding 3.43× ROAS across the whole period.
Power Pilates only had an active Instagram account and a generic website built for studio visitors. It wasn’t set up to sell an online product. The product was ready, but there was no path to market. That’s where we started: not by fixing a marketing channel that didn’t work, but by building one.
The temptation with multiple products is to push them all through one page and let buyers sort it out. That kills conversion. Someone who clicks an ad for a 7-day summer challenge and lands on a generic “browse our courses” page has to re-find the thing that caught their interest – and most of that traffic doesn’t, it simply leaves.
So each product needed its own sales funnel: one ad, one reason to buy that product, one page, one product.
We built a separate landing page for every product and ran different ads tailored to each product, sending every buyer to exactly the product whose ad they clicked.
At last, Power Pilates had a real sales channel, not just an audience that sometimes visits the website and sometimes doesn’t.
Profitable from the first month, and improving every month since.
*Month 3 is 18 days in – and already the strongest month yet.
The courses were only ever the first step in bringing the audience into the Power Pilates ecosystem. The next step is growing a membership-based Power Pilates community, with these low-priced video courses as a great entry-level product for getting to know Power Pilates and its quality. It’s the first step that turns a one-time buyer into a long-term member.
Got a product but no real way to sell it?